The UK House
CreaTech Ones To Watch
From March 16th–19th, 2021, The UK House showcased a curated selection of CreaTech companies at the Creative Industries Expo during SXSW. These pioneering businesses span AI-powered music, interactive storytelling, ethical advertising, immersive media, and next-generation content creation — each representing the cutting edge of UK creative technology.
The expo provided opportunities for lead generation and international networking, connecting UK innovators with thinkers, makers, and investors from around the world.
Featured Companies
AI Music
Using artificial intelligence to transform how music is created, experienced, and licensed. AI Music's technology adapts tracks in real time to fit context, mood, and audience.
Charisma
An interactive storytelling platform that brings characters to life through conversational AI, enabling writers and creators to build deeply immersive narrative experiences.
Factory 42
A multi-award-winning immersive experience studio blending physical and digital worlds through augmented reality, virtual reality, and mixed-reality installations.
Good-Loop
An ethical advertising platform that turns ad engagement into charitable donations, helping brands build consumer trust while driving measurable social impact.
Latimer Group
A creative technology group specialising in immersive content, digital experiences, and innovative brand storytelling across emerging platforms.
REWIND
An immersive content studio crafting virtual reality, augmented reality, and real-time 3D experiences for the world's biggest entertainment and technology brands.
Global Connections
Beyond SXSW, The UK House facilitated international networking opportunities. In February 2021, a behind-closed-doors session for UK Advertising Exports Group (UKAEG) members connected UK companies with 20 Chinese start-up brands, held in association with the Shanghai International Advertising Festival (SHIAF) and DIT China.
Companies and exhibitors were also invited to join the Lions Live global community, extending their reach into the Cannes Lions network and opening doors to further collaboration across the international creative industries.
Networking across borders has always been at the heart of creative innovation, and The UK House serves as a vital bridge connecting UK-based creators with international audiences and collaborators. By fostering meaningful exchanges between technologists, artists, investors, and researchers, the platform creates an environment where new ideas can flourish. These connections often lead to unexpected partnerships, blending disciplines like immersive media, ethical advertising, and AI-driven storytelling. The global creative industries thrive on such cross-pollination, and the ability to engage with diverse perspectives is essential for anyone looking to push boundaries and explore emerging trends in technology and culture.
For companies and exhibitors featured at The UK House, the opportunity to showcase their work to an international audience represents more than just visibility—it is a chance to test ideas, gather feedback, and build lasting professional relationships. The curated selection of CreaTech pioneers highlights the breadth of UK creativity, from interactive storytelling to next-generation content creation. These showcase moments allow innovators to demonstrate how their work addresses real-world challenges while opening doors to new markets and collaborators. The exchange of insights during these events often sparks fresh approaches to audience engagement and technological adoption.
The spirit of discovery that defines The UK House extends beyond formal presentations into the conversations that happen between sessions. Attendees from across the creative spectrum—makers, thinkers, funders, and strategists—come together to explore what the future of creative technology might hold. These informal interactions are where trust is built and where the seeds of future collaborations are planted. Whether discussing the adoption of emerging technologies or sharing lessons learnt from past projects, every conversation adds to a growing network of innovators committed to shaping the creative industries on a global scale.
Join the Lions Live Community
The UK House re-opened its doors for Cannes Lions 2021 starting July 8th, running for six months. Explore what's on and connect with the global creative community.