The UK House logo in white The UK House
A live audience at a creative industry event, warm amber stage lighting against a dark auditorium

What's On

Virtual events, networking sessions, and exhibitions from The UK House at the world's leading creative festivals.

Connect with UK Creativity

There are plenty of chances to network virtually with UK Creativity at UK House, SXSW channels and exhibition stands — providing the opportunity to make lots of great connections. More events to be announced.

SXSW / Creative Industries Expo

Tuesday 16 March, 10:00 am – 12:00 am

From March 16th–19th, meet CreaTech Ones To Watch companies in the Creative Industries Expo, including AI Music, Charisma, Factory 42, Good-Loop, Latimer Group, and REWIND. Explore cutting-edge UK innovation across advertising, art, tech, and immersive technology.

Access the event here

A vibrant expo hall with digital screens and creative installations, deep navy and warm gold tones

Featured Sessions

A speaker on stage addressing an audience, warm spotlight on a dark background

UK Founders at SXSW

SXSW 2021

Leading UK founders share their journeys building creative-tech businesses and discuss the future of innovation on a global stage.

Join on Hopin →
An immersive digital environment with layered projections and deep purple-blue lighting

The Future of Storytelling

SXSW 2021

How emerging technologies are reshaping narrative — from interactive film to virtual worlds and beyond.

Join on Hopin →
A person wearing a VR headset in a softly lit studio, exploring a virtual world

Content in an Immersive World

SXSW 2021

Exploring how brands and creators are producing content for VR, AR, and mixed-reality platforms.

Join on Hopin →
A live music performance with dramatic stage lighting in deep amber and shadow

UK House Launch

SXSW 2021

The official opening of UK House at SXSW, celebrating the best of UK advertising, art, tech, music, and innovation.

VR Chat instructions →
A dancer performing on a stage with digital projections, moody blue and gold atmosphere

Dream and the Future of Live Performance

SXSW 2021

A collaboration with the Royal Opera House exploring how live performance is evolving through digital and immersive technology.

Join on Hopin →
Behind-the-scenes of a digital production, screens and equipment in a dimly lit creative studio

Making of Current Rising

SXSW 2021

A behind-the-scenes look at the creation of Current Rising, a groundbreaking virtual-reality opera experience.

Watch on Vimeo →
A networking reception with warm amber lighting and deep green accents, cosmopolitan atmosphere

Spotlight Japan

A special session highlighting creative connections between the UK and Japan, exploring cross-cultural collaboration in advertising, design, and technology.

Access the event here

Festival Partnerships

  • SXSW 2021

    UK House opened its virtual doors at SXSW from March 16th–19th, 2021, showcasing CreaTech companies and hosting sessions on storytelling, immersive worlds, and live performance. Jazz musician Theon Cross performed as a 3D digital avatar.

  • Networking in China

    In February 2021, UK House held a networking event in association with the Shanghai International Advertising Festival (SHIAF) and DIT China, connecting UK creative companies with the Chinese market.

  • Cannes Lions 2021

    UK Government and industry re-opened the doors of UK House to celebrate the best of Cannes Lions 2021, starting July 8th and running for six months.

At The UK House, creativity is more than a concept—it is a living, breathing space where the brightest minds from across the creative industries gather to shape what comes next. This virtual home brings together thinkers, makers, investors, and innovators from advertising, art, music, technology, and immersive media. It is a place where emerging technologies meet timeless creative practice, and where conversations spark new collaborations. Whether you are a founder exploring the future of audience engagement or a researcher tracking patterns in digital adoption, this is your opportunity to connect with a global community that celebrates bold ideas and the people who bring them to life.

The spirit of discovery runs through every corner of this platform, from live showcases of groundbreaking CreaTech companies to intimate conversations with leading experts who are redefining their fields. Attendees can explore cutting-edge developments in virtual production, artificial intelligence, and immersive storytelling, all while networking with peers from across the globe. The UK House experience is designed to foster genuine connection—where a chance encounter in a virtual space can lead to a lasting partnership. By bringing together diverse perspectives from the arts, heritage, science, and technology sectors, this initiative reflects a deep commitment to innovation and cultural participation on a truly international scale.

Clubhouse Sessions

UK House on Clubhouse

SXSW 2021

Join the conversation on Clubhouse with UK creative leaders discussing the future of advertising and technology.

Access the event here →

UK House on Clubhouse

SXSW 2021

A second Clubhouse session diving deeper into creative innovation and international collaboration.

Access the event here →