The UK House
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July 2021
UK Government & Industry Re-Open Doors of UK House to Celebrate Best of Cannes Lions 2021
UK government and the advertising industry partnered to create a unique opportunity around the Cannes Lions International Festival of Creativity. UK House re-opened its doors starting 8th July 2021, running for six months in partnership with the GREAT campaign, showcasing the best of UK creativity to a global audience.
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March 2021
Not Even a Pandemic Can Curb the Creative Innovation to Be Showcased at SXSW
Despite a year of global disruption, UK House brought together leading voices from advertising, art, tech, and immersive technology at SXSW from 16th–19th March 2021. The virtual programme explored how the adoption of new and emerging technologies is reshaping creative industries worldwide.
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March 2021
Abbey Road Goes Virtual as Jazz Musician Theon Cross Is Turned Into 3D Avatar for SXSW Festival in Texas
In a groundbreaking collaboration, jazz musician Theon Cross performed as a 3D digital avatar at SXSW, bringing a live music experience from Abbey Road to the virtual stage. The performance highlighted the intersection of music, technology, and immersive storytelling.
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March 2021
U.K. Jazz Artist Theon Cross to Perform as 3D Digital Avatar at SXSW
Theon Cross, a leading figure in the UK jazz scene, took to the virtual stage as a fully realised 3D avatar — part of UK House's commitment to pushing the boundaries of live performance and digital creativity at the SXSW festival.
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February 2021
UK Advertising Export Group Stages Export Month to Boost Global Trade
The UK Advertising Export Group (UKAEG) launched Export Month, including a networking event in China held in association with the Shanghai International Advertising Festival (SHIAF) and DIT China. The initiative aimed to strengthen international ties and open new opportunities for UK creative businesses.
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Explore upcoming and past events at The UK House, and discover how UK creativity continues to shape global conversations.
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